We will look back and say pre covid and post covid, just like we say pre war and post war.

Businesses have spent much of the past 10 months scrambling to adapt to extra ordinary circumstances.

Customer behavoir has changed significantly. Spending across most industries is down, purchases have shifted from in person to digital channels and safety has become a top priority.

We will look back and say pre covid and post covid, just like we say pre war and post war.

As businesses step into the post coronavirus future, assuming the vaccines deliver what we hope, businesses need to find a balance between what worked before March 2020 and what needs to happen to succeed in the next normal.

We need to take advantage of this chaos, because in chaos there is opportunity.

Will 2021 be the year of recovery or can we only really consider this in the second half of the year.

I’ve spoken to many business owners in the last month. Most have got their head around their business situation, but what is clear is that not everyone is singing from the same hymn sheet in how to move forward, during all this uncertainty. With daily changes by the government which impacts on all our daily lives not least on our businesses. This uncertainty is waring many of us down, even though in our own micro world’s things don’t look too bad.

Now more than ever, people need extra information, guidance and support to navigate a novel set of challenges. Being able to sense check your thought process against others at the moment is really worthwhile and reassuring. That’s why the Business Exposure Group is so valuable!

Attendance at the Business Exposure Group meetings have all been on Zoom this month because of lockdown restrictions.

Nevertheless, The Business Exposure Group continues to provide valuable support for circa 150 SME MD’s and Business Owners.

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