What we as business owners and leaders need during a crisis is not a predefined response plan, but behavoirs and mindsets that will prevent us from overreacting to yesterday’s developments and help us look ahead.
Our actions need to change constantly, but we must also be decisive. Our teams look to us for direction and stability. Our colleagues, who are remote at the moment must be granted authority to make and implement decisions without having to gain approval. But having talked constantly to many business owners over the last month, many of you are working hard, doing so much more, having furloughed the back office operation, with many more tasks falling to you. As well as trying to motivate yourself, your staff and reposition your business offering both now and more importantly when we emerge from lockdown.
For some businesses, near term survival is the only agenda item, others are peering through the fog of uncertainty, thinking about how to position ourselves once the crisis has passed and things move on to the new normal. You will note that I have deliberately not said – return to normal.
A shock of this scale will create a shift in the preferences and expectations of individuals. These shifts and their impact on how we live, how we work and how we use technology will become more clear over the coming weeks and months.
This crisis will reveal not just vulnerabilities but significant opportunities to improve the performance of our businesses. While physical distancing and shutdowns are freezing some businesses, others are seeing spikes in demand particularly if you operate in IT/ Financial services/Food or anything to do with the NHS.
Now more than ever, people need extra information, guidance and support to navigate a novel set of challenges and that is why The Business Exposure Group is fit for purpose.
If necessity is the mother of invention, there could be some positive outcomes from the crisis.
But with a general shortage of optimism at the moment, it may be heartening to consider a few encouraging possibilities.
- Individuals and businesses can learn and embrace new ways to connect. Zoom shares have gone through the roof.
- Businesses have learned how to operate remotely, at high level and at speed. These practices could well stick, making for better management and more flexible workforces- something that could be particularly useful for women, the disabled and those who prefer untraditional careers.
Businesses already have a better sense of what can, and cannot be done outside their company’s traditional processes. Many of us are beginning to appreciate the speed with which business can move. We are being forced to do more with less.
Decisions made during this crisis could lead to a burst of innovation and productivity, with more resilient industries and the emergence of a re connected world.
Thankyou for reading the April 2020 blog, stay safe, and lets hope this situation is over sooner rather than later.