Archive for March, 2013

Twitter – What business can we get from it?

Since the rise of social media, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to businesses.

It’s not just about the content you post, but also how you present your account, who you interact with, and how you interact with them. Even if you master all that, you then need to be able to ensure that not only is your account visible, but also feels like an integrated part of your company, rather than a marketing tool that’s been sewed on because ‘everyone else is doing it’.

With regards to your activity on Twitter, i.e. who to follow and engage in conversations with, consider these vital tips:

  • You need to follow customers, suppliers, peers, and competitors
  • Find key people in your industry and connect them to you network
  • Organise whom you follow and don’t follow everyone who follows you
  • Identify keywords as well as the experts in your industry. Search with and search a key term.
  • Once you identify the right people, look at whom they are following and who is following them as your potential pool of people you can tap into.
  • Update your profile picture and twitter background to show your branding – tell people what you do, explain how you help, and show a little business personality
  • Twitter is so much more than a sales marketing tool – it’s also good for recruitment – follow and engage with your next potential key salesman.

Then it’s all about making sure Twitter feels like an organic, integrated part of your business. To do this, create a twitter-landing page and publicise your Twitter account by adding “Follow me on Twitter” into your professional communications.

To see how well you have integrated your brand name and to connect with more relevant people, search for your business name so you can engage with everyone that searches for you, and you can see first hand how visible you are, as well as responding to any negative comments out in the public domain if necessary.

However if you don’t have time to use Twitter daily, then set up an automated feed and send it to your Twitter account. Doing so populates your feed with fresh content when you don’t have time, and there are many 3rd party applications such as HootSuite and TweetDeck that can do this.

The use of 3rd party apps is vital to using Twitter successfully, in the same way that petrol is vital to run your car.

Above all, using Twitter successfully is all about honing in on the general tweets that are relevant to your area of interest, and then acting upon them. Think of it as the radio – when you turn on the radio you don’t fret about the 24 hours of broadcasting that you missed yesterday, you just focus on what’s playing now.

The same is true of Twitter – act upon what’s happening now.

This article was taken from a discussion of the Business Exposure Group.

If you are a Director or business owner and would like to attend one of their informative round-table discussions, please contact

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Business Discussion Group gives business owners “A Board of Non-Executive Directors”

A business discussion group in the North is racking up praise from directors and business owners across the region for its highly concentrated business advice, and has been compared to “like having a board of non-executive directors on your side.”

The Business Exposure Group (BXG), run by entrepreneur Philip Drazen, operates meetings across the North ten times every month, and is exclusive to business owners and directors of all ages from all sectors. Philip chairs the meetings, ensuring every forum thoroughly covers a range of topics that are important to the business owners around the table.

Recent topics of discussion include “Recruitment – Tips and Best Practice,” “Funding an acquisition,” and “Cloud Computers – The risks of not owning your data.”

Some of the discussions are truncated and posted onto this blog, which provides everyone with the chance to see what sort of advice is being generated from the events.

Speaking about the benefits of the group, Philip stated: “Business owners operate today in a varied and complex world. As an owner you are expected to have all the answers, but it’s impossible. What makes the Business Exposure Group different is that it is purely and simply a straight talking, no nonsense, English concept, which provides a safe, secure and trusted environment for business owners.”

One member was particularly eager to share her thoughts on the group, commenting: “[Philip ensures] everything gets done, we cover everything on the agenda and he keeps control of the group with a smile so that it goes like clockwork. Joining the group has been a good move, I have done business through the group, made great contacts and it gives the opportunity once every 5 weeks to take a birds eye view of your business. Very useful.”

Another member simply stated: “[The Business Exposure Group] is a valuable resource providing an excellent sounding board for business issues. Philip runs these well and has interesting and useful insights into the problems raised.”

If you are a Director or business owner and would like to attend one of their informative round-table discussions, please contact

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