Twitter – What can anyone really say in 140 characters?
Aside from being snide about whatever happens to be on TV or divulging pockets of minutia about your everyday life, Twitter can be a remarkably useful business tool. The 140 characters and 2.7 seconds to get attention have freed us all to be really focused on a succinct message.
However Twitter only works for your business if you work to use Twitter properly. But how do you do this? Let’s take a look at some do’s, don’ts and handy tips for the business use of Twitter.
Firstly, the use of Twitter should be seen as part of branding, and act as a seed for your business name. It’s for this reason that the Twitter user within the company must be someone who is knowledgeable about the issues you are raising; otherwise the tweeting itself can seem rather aimless.
There may be a lot of talk on Twitter but it may sometimes seem like it’s not actually going anywhere, so is it just someone filling up the day?
It’s imperative the content of tweets are relevant, while not being too uptight. Focus on these key points:
- Many businesses struggle to find topics. They take their knowledge for granted – disseminate it.
- With effort you can figure out topics that spark real interest. Brainstorm 5-7 conversation topics and then a list of 10 more things within each category – this will give you a supply of tweets.
- The best twitter topics for business are messages that provide practical solutions to problems your potential customers face every day.
- Link to information that aligns you with the industry you represent
- Promote your blogs, video and email marketing, as well as key people in your network
- Retweet information that shows you support allies and gets you noticed
- Use # to highlight specific target topics, people and conversations
- Use Twitter to show your fun side and personality and to create immediacy and urgency
- Above all, define your purpose and goal – if the only reason you are on Twitter is to drive traffic to your website then you need to rethink your strategy. It can do so much more than that.
Generally, the right way to promote your business on Twitter is to participate – talk about new happenings at your business, mention clients and people you are collaborating with, and pay attention to your followers and engage in conversation.
The wrong way is to always talk about your business. Twitter is not about selling, it’s about engaging first, and a sale may come from it.
This article was taken from a discussion of the Business Exposure Group.
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