The relevance of the QR code in 2012 – or is it just a fad?

Is the QR (Quick Response) code relevant to all business types?

It’s the black square maze on business and advertising literature.

By the end of 2013, 85% of mobile phones will be smart phones which contain the necessary technology to read these super bar codes. There is a problem that if the code just links to your website, not all websites are smart phone friendly. To maximise communications you need to make sure the smart phone can easily show what’s on your website.

The real power lies in creating a call to action – perhaps providing vouchers so that when people click on the QR codes it guides them into the system so they can get some benefit from visiting your site.

QR codes were originally established for the manufacturing process, and enabled assembly workers to find out what they had to do at a given point in the production process. Now it’s used widely for marketing purposes, but it also continues to be used in manufacturing. Wholesale catalogues can have supplier QR codes on individual stock items, which can link to a video showing how it is manufactured. A real value added concept!

QR codes allow you to track your return on your investment via analytics which indicates who is responding to this form of marketing. It allows you to get immediate feedback in relation to the messages you’re putting out.

QR codes could be the next big thing!

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