Archive for June, 2011
Last month’s Business Exposure Group meetings around the region were excellent and again generated some quality suggestions.
With 9 groups now operating across Manchester and Yorkshire, the main issues across several discussion groups included: –
– Is there a need for a business plan, particularly during a recession?
– Is social media a scary problem or a great business opportunity
– Whether to rely on freelancers or employ full time staff
– Techniques to control sales staff and make them accountable
– Methods used to get your business message out to a new market
– The value of purchasing a competitor in distress, purely to use it’s strong brand
– How to let go and have the confidence to allow your business to flourish
The high value of the group advice was commented on by the majority of the members.
Are you a Business owner or Director around Manchester?
Please let us know by return if you would like us to reserve a place for you around the table at our next meeting in Manchester city centre on the afternoon of Monday 4th July 2011.
The numbers are limited to 15 and this groups is getting full.
Outside the Manchester area, there are groups in Leeds, Bradford, Wetherby and Sheffield. Please let us know if you would like to attend any of these events during July.
Please email firstname.lastname@example.org for more information.
The world of marketing is changing rapidly and a ‘one size fits all’ policy has no place in today’s business environment.
Following the current recession, businesses need to appeal more to the nervous buyer and provide reassurance of their value and credibility. Testimonials, reviews and news of the awards we have won can all help to portray reliability and establish trust which will ensure those people in the mood for buying feel comfortable with you.
It’s much more cost-effective to market your business to the people you already know and your current client base can be the key to future referrals, which is currently big business.
Direct marketing techniques are increasing as a result of the economic climate, possibly for pricing tactics. Businesses are reducing the thresholds for discounts and pricing smaller packs more aggressively.
The current M&S ‘dine in for £10’ deal is a great example of clever marketing, which reflects the economic hardships most families find themselves in.
It’s not so much that £10 is cheap for a meal for two it’s the fact that it’s good value in comparison to a meal out. It’s all about putting the right message across and how to get that message to your customers.
Customers look to brands to reassure them when times are tough.
Gimmicks have no place in a recession. It’s all about reliability, durability and safety.
Many business owners deny themselves an annual holiday because they simply won’t risk leaving the company in another person’s hands.
For those who are brave enough to go away, the majority spend the week fretting about what is happening back in the office.
The problem usually stems from the owner being the only person in the firm who knows how to run the business effectively because all the information is all stored in his/her head. If this continues to be the case, the business owner is never going to truly switch off when he’s away.
To build a scalable business, you need to put the correct systems in place for when you are not there and this means sharing responsibility as well as your intricate knowledge on how to run your business.
Businesses should create an operations manual which is regularly updated. The bigger the business, the more in-depth the systems.
People need clear job descriptions and firm direction on how you want your business to operate.
Stop reinventing the wheel. Make sure procedures are correct rather than constantly changing them.
Establish where you want to be in three years time – do you want to have six, 12 or 1,000 employees?
This will help you steer your business in the right direction and help you set achievable goals.
The content in this article was taken from a discussion at a recent Business Exposure Group forum.